Branding

"I know you...and I like you." Isn't that what you want people to say about your company or organization? If so, your brand identity should represent the best you have to offer your customers, clients, supporters, and employees. Sullivan Creative is all about helping our clients stand out.

We will help you establish and maintain your brand identity so it aligns with your mission and strategic plan, and is memorable. We do this by:

• Understanding your organization, culture, and vision
• Learning about your audiences and what qualities are important to them
• Identifying any perceived communications obstacles in getting your messages out.

We develop logos, taglines, and brand messages that communicate your strengths to your audiences. We work together to refine the final brand and provide global creative guidelines for ensuring it is used consistently throughout your communications. We will recommend integrated marketing activities that will reinforce your brand identity and positioning with each of your target audiences. And we will help you incorporate your new brand identity into an overall "look and feel" for all of your print and electronic marketing materials.