Sullivan Creative Provides Marketing and Creative Services to New and Existing Clients

Website for retail entrepreneur
Sullivan Creative recently completed a website for new client, Mary-Alice Dalton to help her promote her business: Children’s Couture (www.madcouture.com). The site design showcases Dalton’s collection of hand-crafted clothing and accessories for infants and young girls. Photo galleries were used to present Dalton’s clothing lines and premium quality fabrics, with larger views for closer inspection of the fine sewing details. There is also a sizing chart and detailed information on placing orders.

Recruitment Brochure for Boston University Summer Term
For eight years, Sullivan Creative has provided integrated marketing services to promote Boston University’s Summer Term program, including the design and development of Boston University’s Summer Term 140+-page catalog. The catalog, which promotes the advantages of spending the summer studying at Boston University and features descriptions of featured programs and course descriptions, is used as a fulfillment piece for inquiries from the Summer Term website, advertising, and direct mail programs. Sullivan Creative used bright colors, fun graphics, and summertime photos throughout the catalog to capture the vitality of Boston University’s campus and the city of Boston.

Direct marketing campaign to promote Cognos’ annual customer event
Cognos, an IBM Company and leader in business intelligence (BI) and performance management solutions, has been working with Sullivan Creative for two years. Last fall, we began working on a global audience acquisition campaign for its 2000 customer event, IBM Cognos Forum. Sullivan Creative worked with the IBM Cognos team to establish a theme and design for the event, and then executed a nine-month electronic and print direct mail campaign. We also developed a style guide for the event materials, an exhibitor sales kit, and on-site materials for the conference.

Guide for NH Made member products and services
New Hampshire Made is a marketing organization whose mission is to increase the awareness of, and demand for, New Hampshire-made products and services. One of New Hampshire Made’s primary cooperative marketing vehicles is its Guide to New Hampshire Products and Services, a catalog that is distributed in tourist areas and retail areas. Sullivan Creative designed the Guide so that that would stand out amidst other tourism materials. It features a clean design and full-color cover with beautiful photos and bright colors not often seen on newsprint. After the guide was distributed, New Hampshire Made reported an increase in visitors to its website. A large percentage of its members reported increased sales with customers who cited the guide.

Logo and Corporate Identity Package for NorthStar Management Partners and CostPro
Sullivan Creative recently designed a logo and corporate identity package for a new client NorthStar Management Partners, a firm that provides corporate revitalization, debt financing, and insolvency services for underperforming and financially troubled companies, and for CostPro, a construction cost consulting firm.

Website for Thomas G. Gallagher, Inc.
Thomas G. Gallagher, Inc. (Cambridge, MA), one of New England’s leading mechanical contractors, has been a Sullivan Creative client for more than eight years. We recently completed a new website (www.tggallagher.com) that clearly presents the firm’s services and highlights its commitment to building “green.” It also features a flash animation of representative projects.

Promotional campaign for League of NH Craftsmen’s Lifetime Achievement Award Exhibition
Sullivan Creative has been working as the League of NH Craftsmen’s marketing consultant since 2004. We recently completed a promotional campaign, consisting of public relations, direct mail, collateral material, and signage to promote a special Lifetime Achievement Award exhibition at the League’s Gallery 205. The exhibition features the fine craft of early League members Vivika & Otto Heino and Mary & Edwin Scheier –two creative partnerships that transformed the world of pottery beginning in the early 1900s.