News Release
Date: July 12, 2008
Contact: Carol Fusaro
(800) 427-6578
Newton, MA/Dunbarton, NH — Sullivan Creative received two creative excellence awards at the 20th Annual New Hampshire Creative Club Awards show held on June 18. One award was for Sullivan Creative's development of a website for Epoch Homes, a New England-based modular home builder, and for Boston University's 2008 Summer Term Catalog.
Epoch Homes first called on Sullivan Creative to update its corporate identity (logo) and create a positioning tagline. The tagline, Fine custom modular homes, succinctly describes the firm's business of building high-quality customized homes using a modular building process. The new corporate identity was incorporated into in the design and content of the new website, www.epochhomes.com. The website promotes the advantages of building a custom home the modular way, and specifically about Epoch Homes' quality building process. A highlight of the site is a search feature that enables visitors to view images and plans of homes that Epoch has built – all of which can be customized to meet an owner's requirements and wishes.
For more than seven years, Sullivan Creative has provided integrated marketing services to promote Boston University's Summer Term program, including the design and development the Summer Term catalog, advertising, and direct mail materials, all which have consistently helped drive enrollment. The catalog is used as a fulfillment piece for inquiries from the Summer Term website, advertising, and direct mail programs. Sullivan Creative designed the catalog to be attention-getting and clearly formatted for easy use. The 140-page program catalog promotes the advantages of spending the summer studying at Boston University and descriptions of featured programs and course descriptions. Bright colors, fun firework graphics, and summertime photos were used throughout the catalog to capture the vitality of Boston University's campus and the city of Boston. Sullivan Creative also designed a corresponding poster that was displayed at several locations on campus as a promotional giveaway. We also created an ad and postcard to promote the launch of the Summer Term website and generate inquiries for the program.
The Annual New Hampshire Creative Club Excellence Awards is a premier juried exhibition showcasing creative excellence from northern New England's graphic and web designers, videographers, copywriters, illustrators, photographers, and students. The New Hampshire Creative Club is an organization of creative professionals such as graphic designers, photographers, illustrators, copywriters, desktop publishers, printers, color separators, and other professionals in related fields.