League of NH Craftsmen

Market Segment: Non Profit
The League of NH Craftsmen holds four fine handcraft exhibitions each year in its Gallery 205 to educate the public about the value of fine handmade craft and to showcase and sell the fine craft of its juried members. The evocative design of the postcards feature one representative craft piece from the exhibition, juxtaposed with type. As a result of this direct mail postcard campaign, also supported by our public relations support, the number of attendees and sales of fine craft at each exhibition has increased from the previous year.