Concord Group Insurance
Concord Group Insurance (CGI) is one of the largest writers of personal and commercial insurance in New England. Sullivan Creative provides marketing and creative services to help CGI promote its affordable, customized insurance products to targeted audiences throughout New England. Projects include: a clear, user-friendly website that includes features such as a Find an Agent locator (with Google maps) and quick links to those areas of the website most frequently used by Concord Group policyholders; a family of brochures, buckslips, and sell sheets for each product line with compelling messages and benefits; a series of TV commercials that highlight the reasons why people of all walks of life choose Concord Group for their home and automobile coverage. The commercials helped to bring the intangibles of insurance coverage – protection, safety, peace of mind – to life and showcased the advantages of getting your insurance from Concord Group.