Since 1870, the Lancaster Fair has been a popular community event in New Hampshire’s North Country. Held every August, the Lancaster Fair spotlights agriculture activities, a large midway, 4-H exhibits, diverse musical entertainment and motorized competitions. To help boost attendance for this event, Sullivan Creative develops and implements a targeted marketing and media plan to reach audiences throughout New Hampshire and into Massachusetts. As a result of the campaign, the Lancaster Fair experienced an increase in ticket sales and new attendees from southern New Hampshire and Massachusetts. Sullivan Creative also provides marketing services for the Lancaster Grand Prix.