Las Artistas Art & Fine Crafts Show
Las Artistas is a non-profit arts and education organization that promotes fine crafts and art within the El Paso (TX) community. Las Artistas provides local and regional artists with a venue to show and sell their work, called the Las Artistas Art & Fine Crafts Show, held every November. Sullivan Creative works with Las Artistas to promote this annual Show, and develop new events and activities to generate awareness of the organization and the Show throughout the year. In 2014, we developed and promoted a pre-show event, a Gala at the El Paso Museum of Art Store, which was attended by over 200 people. In 2015, we promoted a “Sneak Peek” event at the EPIC RAILYARD, the new location for the Art & Fine Crafts Show.
Each year, Sullivan Creative develops an integrated event marketing plan to promote the Art & Fine Crafts Show, which consists of advertising, public relations, a targeted email campaign, and social media. We negotiate media sponsorships to expand exposure and awareness for the Show.