League of NH Craftsmen
Sullivan Creative has been working with the League since 2003, providing strategic marketing services to promote the organization and its activities. We develop marketing campaigns to drive awareness and attendance for the League’s key events: the Annual League of NH Craftsmen’s Fair each summer; the statewide NH Open Doors shopping and touring event in the fall; CraftAlive! fundraising auction; the League’s education programs at its Craft Center; and quarterly fine craft exhibitions. Our campaigns highlight the work of the League’s juried members and focus on the value of fine handmade craft. To promote the League’s major events, we develop and implement integrated marketing campaigns that consist of advertising (print and radio), public relations, email marketing, social media, and web that resulted in increased awareness, attendance, and craft sales. We continue to evolve the League’s brand, developing key marketing messages and graphics that are consistently incorporated in all advertising and marketing materials.
We also provide advertising and public relations assistance to the League’s eight retail galleries located statewide and the individual craftsmen, and support the League’s annual membership campaigns and other development projects.