Lost River Gorge and Boulder Caves
Lost River Gorge and Boulder Caves, located in North Woodstock (NH), is a scenic attraction with a river, boulder caves, and waterfalls formed by a glacier. Sullivan Creative partnered with Lost River to develop a marketing plan to promote this attraction to visitors of all ages. The plan included media venues within New England, with a focus on families and outdoor enthusiasts. We developed a theme, Journey to the Center of the Earth, to communicate the visitor experience. We incorporated the new theme into print, radio, TV, and online ads to promote this family destination, and highlight a recent expansion and added activities. We also incorporated the brand identity and theme into the Lost River Gorge and Boulder Caves website.