NH Highland Games & Festival
Sullivan Creative was brought on to provide strategic marketing services to promote the New Hampshire Highland Games & Festival for its 40th Anniversary in 2015. We developed a marketing campaign to drive attendance to the festival, creating a new branded look for all of the marketing materials which highlighted the wide variety of fun activities and events that are available at the Games.
The integrated marketing campaign we developed consisted of advertising (print and radio), public relations, email marketing, social media, and web that resulted in increased awareness and attendance. We look forward to continuing our work with the NH Highland Games and evolving our plans even further.