Integrated campaign designed to attract students for summer study at Boston University

Boston University is one of the nation’s largest independent institutions of higher education and research. Boston University also has an extensive summer study program, Summer Term, that offers over 600 undergraduate and graduate courses in more than 70 subjects. For more than seven years, Sullivan Creative has provided integrated marketing services, including the design and development of Boston University’s Summer Term catalog, advertising, and direct mail materials, all which have consistently helped drive enrollment.

Boston University's prospects for its Summer Term program are students who want to earn extra credits during their summer break and get a jump start on their education, accelerate their studies, focus on troublesome subjects, or expand or sharpen their skills. The catalog is an important component of Boston University’s campaign to promote enrollment in Summer Term courses. It is used as a fulfillment piece for inquiries from the Summer Term website, advertising, and direct mail programs. The catalog is available at selected campus locations for pick up and is distributed at information sessions.

The 2008 Summer Term catalog is colorful and clearly formatted for easy use. The 140-page program catalog promotes the advantages of spending the summer studying at Boston University and descriptions of featured programs and course descriptions. Bright colors, fun firework graphics, and summertime photos were used throughout the catalog to capture the vitality of Boston University’s campus and the city of Boston.

Sullivan Creative also designed a corresponding poster that was displayed at several locations on campus as a promotional giveaway. We also created an ad and postcard to promote the launch of the Summer Term website and generate inquiries for the program.