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When we were approached by Concord Litho, one of the largest private printers in the country, they had hired a new marketing director who had already done a lot of market research inside and outside the company. The purpose of the research was to determine existing perceptions of the company and use that information to refresh Concord Litho’s corporate identity.

Building on this, we interviewed a number of employees to put together a needs analysis for the company’s two major service areas, commercial printing and fundraising programs and premiums. Based on this information, we developed a powerful new brand identity and tagline would appeal to clients and prospects for both business areas. We used the new identity to create new collateral pieces and an updated website.

As a result, Concord Litho has marketed its new brand identity to two distinct targets effectively, helping the company sustain its growth.