Ongoing, year-round marketing of Fuller’s Sugarhouse, a pure NH maple syrup farm in the Northern White Mountains of New Hampshire. Establish a consistent presence for Fuller’s Sugarhouse and assist as they grew (and continue to grow) their maple syrup production.
Since 2013, Sullivan Creative has partnered with Fuller’s Sugarhouse to create and implement a year-round marketing plan that generates sales, promotes the advantages of their pure NH maple products, and educates their customers on the health benefits and varied uses of pure maple syrup. Each year, we develop and roll out a strong, integrated marketing plan consisting of online and traditional media and collateral.
Their web presence and online sales are strong due in part to their responsive, optimized, e-commerce website, as well as a robust, ongoing Google Ads campaign. In addition, we focus on strong year-round and ‘theme specific’ social media campaigns (Facebook, Instagram, and Pinterest) to drive engagement, purchases, and general knowledge of pure maple syrup. Over the years, we have run a variety of quizzes and contests to grow their audience and email subscribers, which receive weekly e-newsletters promoting sales, recipes, and general news from the Fuller family. Another important aspect of the Fuller’s marketing plan is to drive in-store visits to their Country Store in Lancaster, NH.
Sullivan Creative has helped Fuller’s Sugarhouse transition from a small maple syrup producer to a mid-sized maple farm as their business continues to expand. We have assisted them in writing and receiving a USDA Marketing Grant and have won awards from the New England Direct Marketing Association for the work we have done on their behalf.
In 2019, Fuller’s received national recognition from Google in their 10th Annual Economic Impact Report. This report highlights 58 businesses across the country (one in each state and territory) for utilizing Google’s search and advertising tools to connect with people and the communities they serve. Pam Sullivan and Patti Fuller (co-owner of Fuller’s Sugarhouse) were invited to attend the Grow with Google Business Meetup in San Francisco where they spent time on the Google campus and networked with other businesses who had been recognized in the report.
Fuller’s continued to receive national recognition, as they were selected as the “face” of the Grow with Google initiative. Their photograph and write-up appeared on media outlets nationwide including the New York Times, the Wall Street Journal, New Yorker Magazine and many other media outlets.
