As a brand-new gallery, Sullivan Creative first began by working closely with Pam to create a cohesive brand identity that would capture the gallery’s bold creative spirit, reflect the Southwest’s roots and colorful atheistic, and provide a foundation for marketing, events and visitor engagement.
With an established brand, next came designing and developing a website. This site was designed to be simple, intuitive and easy to navigate on both the front and backend. Visitors can quickly navigate to learn about exhibitions, upcoming events and the gallery’s overall mission, while Pam can easily manage day-to-day backend updates.
Aventura also needed outdoor signage and other support materials. These support pieces included business cards, postcards and information pamphlets – all designed as in-store takeaways to engage visitors and keep them coming back. Social media channels were also opened to begin building a digital presence.
Sullivan Creative continues to provide ongoing marketing support, including copywriting, graphic design, website management, social media management and event promotion in coordination with Pam.
We are thrilled for Pam’s newest endeavor as a small business owner in her new hometown of Madrid.
Check out the website or follow Aventura on Facebook and Instagram.